Karoshi by UnSed

Work will not own you.

Anti-work streetwear with boutique discipline. No motivational slogans. No fake scarcity theatre. Just the mark, the intent, and clothes worth wearing.

Preview the first drop View campaign

Drop 001 / White Hoodie

Death by overwork, dressed properly.Minimal mark. Maximum intent.UnSed Media presents Karoshi.No signup. No corporate smile.Death by overwork, dressed properly.Minimal mark. Maximum intent.UnSed Media presents Karoshi.No signup. No corporate smile.

Campaign 001

Not merch.
A label.

Karoshi does not need decorative noise. The logo carries the idea. The photography carries the world. The product page merely gets out of the way.

White Heat

Clean logo. Soft luxury. Brutal meaning.

Black Leisure

Poolside nihilism, properly cut.

Drop 001

Three pieces.
No filler.

The first drop is a preview. Products and checkout are not live yet.

White Hoodie

Oversized unisex fit. Heavyweight cotton blend. Full Karoshi chest mark.

£54

White Tee

Fitted crop silhouette. Soft cotton. Full Karoshi chest mark.

£28

Black Tee

Relaxed fit. Reverse white logo treatment. Red sun stays red.

£28

Use the logo.
Use the intent.

Karoshi means death by overwork. The brand is the contradiction: immaculate clothes carrying a warning about the system that consumes the people wearing them.

We do not over-design it. We do not explain it to death. We do not turn it into Primark with a Japanese font.

Supreme did more with less. So do we.